Who can help to build your brand?

Identify who can help

Without other people recognizing you as the authority in the field of your business, you are not seen as expert. Therefore, you need to identify those people who can help you build your brand. People who already the authority themselves in the field are the best group to look for. So find them! In the information age, many business owners have their authority built up using blog. It is advisable to have your authority build up with blog too.

As part of market research, it is important to know who your top competitors or friends with authority and the upcoming, active players in your niche. Finding them out using the search engine is simple but keeping track of it isn’t. So, get ready your spread sheet for tracking purpose.

Once ready, simply type your expertise blog into Google, Bing and Yahoo! Investigate the top results return, they are usually the biggest authority players in your business. Do subscribe to their RSS feed and go through their achieve for guests post. Now, you should have a list of the authorities and the people actively involved.

Keeping track of the players

For each blog, keep track of the title, URL, topic, numbers of comments, numbers of Facebook likes, Tweet and Google+, where and how to contact the authors. Do take time to go through the comments and find out what are being discussed between readers and the author. Also, don’t forget to make note on how you can approach the author later.

Make contact with the authorities

Once you have your microbusiness ready for announcement with appropriate brand, start contacting the bloggers to get guest posts, do put your wisdom into their comment boxes. Usually comment boxes comes with a website URL box for you to fill up your address, do utilize to get inbound links.

How to convince them for what you want to do?

Identify what blogs and titles having the best audience response. Plan to write some guest posts with similar or related content and with attractive headlines for these audience. Remember, use your best post. We should always promote our best service/product to show authority, don’t we? Contact the blogger to politely ask for permission for future slot, briefly tell them what you will be writing or a summary of the article to interest them. Also, find out what are their numbers of links within body that can be linked back to you. Don’t forget to return a favor by promoting their content in your blog as well.

So, get to work on those articles that you have promised and remember to include your new branding into your content. Get as much new readers to your site as possible by giving them a compelling reason to come to you, for example, come to you for detail information is a good angle to start with. Your goal is to get new readers, but also don’t forget to impress other bloggers and gain your authority in the field.

Finally, I would like to include a friendly warning for you. Do not beg for inbound links, showing desperations does not strengthen your authority status but otherwise.